History
ABOUT US
At Northandroots, we believe that nature provides everything we need to live beautifully and responsibly.
Born in Indonesia and inspired by our roots, we export natural products like rattan furniture and coconut derivatives, and high-quality coir — a sustainable growing medium derived from coconut husk, created by real hands, from real communities. We work with local artisans and farmers who share our values of sustainability, integrity, and quality
Every piece we ship carries the story of nature, culture, and connection — from our villages to your home
Our Vision
To become a trusted global partner in natural living — connecting the world to ethical, handcrafted, and eco-friendly products from Indonesia
Our Mission
We are dedicated to empowering local artisans and farmers by bringing their craftsmanship to international markets, while consistently promoting sustainable and responsible sourcing practices. By delivering high-quality, export-ready products that reflect the richness of Indonesia’s natural resources, we strive to build long-term partnerships rooted in transparency, trust, and shared values
why us
We deliver exceptional value through ethical and sustainable sourcing, partnering directly with Indonesian artisans to ensure fair trade practices. Our commitment to quality ensures that every product—from rattan furniture to coir-based media—is fully export-ready and meets international standards. More than just a supplier, we provide flexible custom solutions and a partnership approach rooted in transparency, reliability, and shared long-term growth